Senior UX Lead · 10+ Years Experience

Hi, I'm Smrity

A unique hybrid of human-centered UX design and full-stack development. I effortlessly bridge the gap between design and engineering-guiding teams or stepping in to build end-to-end applications myself. With a decade of experience shipping enterprise products and growing teams that build with purpose.

10+
Years in UX & Dev
500+
Projects Shipped
6
AI Certifications
Smrity - Senior UX Lead and Design Leader

Work Experience

Aug 2022 - Present 🌟 UX Lead & Dev

Senior Software Engineer (Oct 2023 - Present)

Software Engineer (Aug 2022 - Oct 2023)

ekSource Technologies, Inc · Full-time · Pune, India
  • Lead and mentor a team of junior UX designers - establishing design standards, conducting reviews, and driving professional growth
  • Own end-to-end UX strategy for enterprise-grade products across government, legal, and SaaS domains
  • Bridge design and engineering - translating complex wireframes and prototypes into production-ready interfaces
  • Champion AI-assisted design workflows and modern design systems to improve team velocity and output quality
Feb 2017 - Jul 2022 💻 Frontend & CMS

Web Developer

Stylein Web Technology · Full-time
  • Developed and maintained diverse web applications utilizing WordPress, PHP, and modern web technologies.
  • Designed and built responsive, SEO-optimized interfaces using HTML5, CSS3, and Bootstrap
  • Created custom WordPress themes and plugin integrations for diverse client requirements
  • Built WooCommerce stores with custom checkout flows, resulting in measurable conversion improvements
2016 - 2017 💼 Independent

Frontend Developer & UX Designer

Freelance Developer
  • Delivered responsive websites for diverse clients globally spanning e-commerce, corporate, non-profit, and portfolios
  • Conducted UX audits and usability testing on existing client products, translating findings into actionable design improvements
Dec 2014 - Jan 2016 🚀 Foundation

Dotnet Developer

G.S. SOFTWARE PRIVATE LIMITED
  • Built foundational skills in C, .NET development, and backend logic
  • Collaborated on software solutions, debugging, and fixing issues logically

My Skill Set

My unique strength lies in mastering both design and development. I understand codes, possess strong logical problem-solving skills, and can easily learn new languages (with a background in Angular JS, .NET, and C). This dual expertise allows me to guide developers effectively, or jump in as a full-stack engineer to build applications end-to-end.

UX Strategy & Research95%
Wireframing & Prototyping92%
Figma & Design Tools90%
Design Systems88%
Usability Testing85%
Information Architecture87%
UX StrategyUser ResearchWireframingPrototypingFigmaDesign SystemsUsability TestingUX WritingPersonasJourney MappingInformation ArchitectureAccessibility (a11y)
HTML5 & CSS395%
Bootstrap & Responsive Design92%
JavaScript80%
Angular JS75%
Next.js70%
HTML5CSS3BootstrapJavaScriptAngular JS.NETCNext.jsResponsive DesignCSS AnimationsCross-browser Compat.
WordPress Development98%
Theme Development93%
WooCommerce88%
SEO Optimization85%
WordPress (500+)Custom ThemesPlugin CustomizationWooCommercePage BuildersSEOSite PerformanceElementor
Prompt Engineering88%
Generative AI for UX/UI85%
Claude AI / LLMs82%
AI Product Development78%
Prompt EngineeringGenerative AIClaude AIAI for UXNext.js + AIAI Product DesignMidjourneyChatGPT

Fully self-sufficient in modern development workflows. Highly experienced in managing source code via GitHub and Azure, raising PRs, merging repositories, and utilizing IDEs like VS Code and Visual Studio to seamlessly push code and manage deployments without requiring external dev support.

GitHubAzureVS CodeVisual StudioVersion Control (Git)Pull RequestsRepo ManagementCode Merging
Team Leadership & Mentorship93%
Stakeholder Communication90%
Agile / Scrum85%
Design Reviews & QA92%
Team ManagementMentorshipDesign ReviewsAgile / ScrumStakeholder MgmtCross-functional CollabClient Presentations

Featured Projects

A selection of key projects across government, SaaS, mobility, and AI domains.

AI / Chatbot

Family Business Chatbot (ChatGPT-like)

Designed and developed the UX, HTML, and layout for a modern ChatGPT-style AI chatbot application for a family business. The application is now successfully deployed and used by the organization.

UX DesignHTML/CSSLayoutAI Chatbot
Government & Legal

Visa Case Tracking System

End-to-end UX design and frontend development for a comprehensive visa application and case tracking platform. Simplified complex bureaucratic workflows for thousands of applicants.

UX StrategyAngular JSBootstrapHTML/CSS
SaaS / Mobility

Parking Domain Dashboards & Websites

Data-rich dashboards and marketing websites for parking management companies - real-time occupancy, reporting, and user management with intuitive UX.

Dashboard UXData VisualizationBootstrapWordPress
AI & Tech

AI Product Website

Full product website for an AI-powered application built with Claude AI and Next.js. A showcase of integrating intelligent tools into real product experiences.

Claude AINext.jsUX DesignCSS3
WordPress / CMS

WordPress Ecosystem - 500+ Projects

A decade of WordPress development across themes, WooCommerce stores, membership sites, and corporate portals - built with performance, SEO, and UX at the forefront.

WordPressWooCommerceTheme DevSEO
B2B / Corporate

Corporate SaaS Dashboards

Multiple B2B dashboard projects with complex data tables, filters, and analytics. Applied UX research to simplify workflows for non-technical business users.

UX ResearchPrototypingAngular JSBootstrap
Web Development

In-House WordPress Development

Led the end-to-end in-house website development utilizing WordPress, ensuring an optimized, scalable, and beautifully designed digital presence for the company.

WordPressUX DesignHTML/CSSPHP
Mobile Application

Event Discovery Mobile App

Collaborated within a cross-functional team as part of the core design process for a company product mobile application focused on discovering and tracking nearby events.

UI/UX DesignMobile AppFigmaTeam Collaboration
Legacy Modernization

Church Websites Revamp

Managed and modernized multiple legacy, hard-coded church websites. Analyzed the old codebase, introduced a modern Sass (CSS) approach, improved layouts, and drastically optimized overall performance.

Sass / CSSRefactoringOptimizationUI Layout

Certifications & Learning

Continuously upskilling at the intersection of design, leadership, and AI - backed by globally recognised institutions.

Generative AI for UI UX Design
IBM
Issued Nov 2025
Generative AI: Prompt Engineering Basics
IBM
Issued Nov 2025
Leadership Mastery
Uxcel
Issued Aug 2025
UX Design Psychology
Uxcel
Issued Jan 2025
Start the UX Design Process: Empathize, Define & Ideate
Coursera
Issued Jan 2025
Foundations of User Experience (UX) Design
Coursera
Issued Jul 2023

Client Recommendations

Feedback from peers, managers, and cross-functional partners I've worked with throughout my career.

Carlos Colleague Recommendation
Murat Colleague Recommendation
Monica Colleague Recommendation
Effosi Colleague Recommendation
Alex Colleague Recommendation

Future Vision

Positioning at the cutting edge of design leadership, AI-driven product thinking, and strategic innovation.

🚀

Design Leadership

Aspiring to grow into a Head of UX / Design Director role - shaping design culture, driving org-wide design strategy, and building high-performing teams at scale.

Head of UX Design Director VP of Design
🤖

AI × Design Integration

Actively building expertise in AI-native product design - using generative AI to accelerate design workflows, personalise user experiences, and design for intelligent systems.

AI Product Design LLM-powered UX Agentic Interfaces
📐

Product Strategy

Expanding skills towards Product Management and Design Strategy - bridging the gap between business goals, user needs, and technical feasibility at a product level.

Product Thinking OKR-driven Design Design Strategy
📚

Currently Learning

Actively upskilling in areas that will define the next era of design and technology.

Advanced Figma AI Product Management Design Ops Agentic UX Patterns Data-Driven Design

Let's Connect

Open to exciting conversations about design leadership, AI-driven product opportunities, speaking engagements, or collaborations that push the boundaries of great UX.